Unlocking the Power of Our Brands in Your Business

Consumers don’t just want good food - they are looking for experiences, familiarity and trust. That’s where iconic brands like OREO®, Cadbury® Dairy Milk and Philadelphia® play a vital role.

WHY USE BRANDED INGREDIENTS ON MENUS?

Harnessing the power of trusted names can do more than enhance flavour - it can shape customer perceptions, drive choices and elevate your menu.

Brands bring their own audiences

Practical Guidance for Effective Usage

Always include brand names after the product descriptions where relevant (e.g. Basque Cheesecake with OREO®).

Add the ® symbol on first mention to show it’s the real deal.

Use the correct brand styling. Think OREO, not Oreo.

Stick to brand-approved visuals for a look customer instantly recognise and trust.

Familiar Brands, Trusted Menus

When your menu features Mondelēz brands, you’re offering your customers a sense of trust, quality and familiarity. Today’s consumers are actively seeking reliability and authenticity from the brands they engage with*. Familiar names signal a consistent standard of quality.

These guidelines aren’t restrictions - they’re tools to help you stand out. Used well, our brands add value, enhance your positioning and make your menu more memorable in a crowded market.

_{*Source: Mintel, Global Consumer Trends 2024}