Sour then sweet snacking that gets people talking.

As one of the fastest-growing candy brands*, Sour Patch Kids continues to attract shoppers looking
for fun, flavour-packed confectionery. With no artificial colours and strong appeal among 13-25
year olds, it's a great choice for operators looking to tap into high-energy snacking occasions.

Designed to spark shared reactions, Sour Patch Kids over-indexes in connection and fun, helping
businesses offer a recognisable candy brand that stands out across grab-and-go, sharing and
impulse occasions.

*Source: Nielsen MAT w/e 8.08.26, Kantar WPO 52 w/e 14.06.26

DISCOVER THE RANGE

Sour, sweet, seriously popular. Unwrap the sour that sells.