Turning Familiar Favourites into New Experiences
While nostalgic flavours continue to resonate, your customers will always be searching for new and unique experiences when they dine out. This presents the challenge of striking a balance between creating moments that feel both reassuringly familiar and excitingly fresh. As expectations evolve and shift, how can you navigate the new space where memory meets novelty?
The Appetite for New
New trends. New experiences. A new menu?
It can seem overwhelming to keep up with the ever evolving eating out landscape –but it doesn’t need to be. ‘New’ doesn’t necessarily require increased investment. It’s forecasted that by 2030, sensory features beyond taste will take the lead*, with 72% of consumers seeking out food with diverse textures**. This means that getting savvy with your existing menu items can go a long way.
The real opportunity lies in offering your customers experiences that feel new but don’t add operational stress.
Our Culinary Panel Chef Jonny Marsh sees the demand for new every day and has made it his craft, creating bespoke culinary experiences for professional footballers. Speaking to the 40% of consumers who enjoy classic desserts with a twist***, Jonny has transformed a simple chocolate mousse into a decadent dessert. With an OREO® and Cadbury® Flake 99 crumb bringing recognisable quality, flavour, and textures, a whole new experience is created with minimal effort. See full recipe here.
Unwrapping The Opportunity
At Mondelēz Away From Home we know that creating new experiences for your customers' needs to be both creative and practical – you can’t afford to constantly change your menu every time trends shift. Our iconic brands offer the high-quality, multi-use ingredients that you need to unlock new experiences without complicating operations.
What sets us apart?
The power of recognition. From Cadbury® and OREO®, to Philadelphia®, our products are already known and loved by your customers. They can feel confident as they try something new knowing that the quality and flavour are guaranteed.
We’re not just resting on our brands alone… We’ve curated a space with support from our Culinary Panel that is packed with insight and chef-approved recipes. The Mondelēz Away From Home Ideas Kitchen is designed to be a place of discovery and inspiration for every occasion and menu.
Explore more operator-ready recipes in the Ideas Kitchen and create new experiences for your customers with confidence.
Sources:
- Mintel: 2026 Global Food and Drink Predictions
- ** WGSN: Key Trend 2026/27: Experiential Candy & Sweets
- *** WGSN: TrendCurve 2026/27: Desserts